The Fifth Moscow Art Awards was aimed to show year to year progress of this project. Cultural and social phenomenon, significant for the entire art community, does not become more conservative, but changes constantly. We tried to represent this atmosphere by scaffoldings and colored blocks that shape exhibition sets.
Our design uses the brand bright colors: fuchsia, emerald and blueю It also is complemented by decorative elements such as spheres, cubes and pyramids. Colors and small forms continue the theme of children’s play with a constructor designed for construction and creative creation.
Traditionally, the MAA presents five nominations — fine arts, music, literature, theater and cinema. We have divided the exposition space into compartments, allocating every zone for each nomination. The music block gives opportunity to listen the nominated composers. The cinema and the theater are presented in one amphitheater and the literature is located in the living room — a place for conversations and discussions. The theme of scaffoldings is present in all the blocks, uniting them with each other. On the bottom and on the lined walls, the visual arts are presented as a direction that gives the main impetus for change and life to the urban space.