Dynamo Sports Club has inaugurated a museum to commemorate its centennial. However Dynamo is not the sport club only, but a family that joins together number of different sports. Our main goal was to create atmosphere of unity and bring together various styles and approaches.
Thus Sport’s architecture and graphics were chosen as a starting point. We discovered the running track markings and sports fields diversity and used it as a main design method.
Within the museum space, visitors can explore interactive zones featuring multimedia displays, such as interactive simulators and a kinetic installation showcasing a model of the Dynamo stadium. Atmospheric media corridors further enhance the immersive experience. The pinnacle of the museum is the Hall of Fame, a treasure trove displaying the club’s trophies and awards.
Dynamo Sports Club’s brand color was used in number of materials and creates intense monochrome spots all over the space. The museum’s branding reinterprets the Soviet poster style known for its blend of grotesque imagery and handwritten script.
Overall, the museum revitalizes the club’s ideals and principles of unity and integration of sport into life for all of us.