An olfactory exhibition at Moscow’s Zotov Centre dedicated to the history of Soviet perfumery and its relationship with the Soviet woman.
The architecture of “Krasnaya Moskva” is for us the quintessence of a women’s world and a women’s city — Moscow. Smooth and fluent forms, the light and delicate combination of velvet, muslin and pearls, forming great city squares and intimate spaces. At the same time, the exposition tells about the emancipation, successes and achievements, which demand rigidity and precision from the tender beauties. This contrast is highlighted through the implementation of unexpected industrial materials, such as polycarbonate. The combination of similar architectural decisions alludes to the complexity of the role of a modern woman who harmoniously unites all these different qualities within herself.
The most important and the hardest part of making an exhibition is route creation and space formation. This applies especially well to the Zotov Centre because the building takes the form of a doughnut, which is why it is important to consider that one cannot fight the space but rather try to work with it. Smooth lines, flowing from one room to another, transparent materials that lighten the space and simultaneously highlight the originality, technology and femininity of the design are rooted in this approach.